This is a sample blog post. It exists to demonstrate the layout. Its examples are fictional, though the general explanation is accurate.
Chatbots make things up. They do so politely, fluently and at all hours. This post explains why, and what a sensible person can do about it.
Why do chatbots make things up?
Because they are built to produce likely-sounding text, not to check facts. A language model learns patterns from a very large amount of writing, then predicts which words usually come next. When it has no reliable information, it still predicts, and the prediction can be entirely invented.1
Can a chatbot make promises for a company?
In practice, often yes. When a chatbot appears on a company's own website, what it says has tended to be treated as the company speaking. The chatbot is not a separate person with opinions of its own, however much it may sound like one.
How can you tell when a chatbot is guessing?
Usually you cannot, which is the difficulty. A guess and a fact arrive in the same confident tone. Some warning signs:
- It names a policy, law or study you cannot find anywhere else.
- It gives precise numbers without saying where they came from.
- It agrees with you suspiciously quickly.
A chatbot that is wrong and a chatbot that is right sound exactly alike. That is the whole problem, in two sentences.
What should you do about it?
Treat a chatbot's answer as a first draft, not a final word. Check anything important against the company's written policy, and keep a copy of the conversation. For further reading, there is a sample book on the subject, which is where an affiliate link would go.
| Situation |
Sensible response |
| It promises a refund |
Save the conversation |
| It quotes a law |
Look up the law |
| It seems very sure |
Be slightly less sure |